Custom Objects
Track specialized business information.
Create custom record types for anything unique to your business — vehicles, properties, projects — linked to contacts.
OmniSuite
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What is Custom Objects?
The business problem it solves
Track specialized business information. Without it, the work that custom objects handles tends to slip through the cracks — missed calls, forgotten follow-ups, and disconnected records.
Key benefits
- Model your reality
- Linked records
- Usable in automation
Three simple steps
Create a custom record type.
Connect to contacts.
Filter and automate with it.
Where it fits your business
How it connects with the rest of OmniSuite
Every feature shares one CRM, one inbox, and one automation engine — so actions flow across your business automatically.
Custom Objects reads from and writes to the same customer records, calendars, and workflows as every other OmniSuite capability. When something happens here, the rest of your business responds automatically.
Related features
Frequently asked questions
Some Custom Objects capabilities are included in standard plans, while others are add-ons, integrations, or services depending on your configuration. Availability is confirmed during onboarding.
Most features connect to others automatically inside OmniSuite. Some require a supported integration or provider — we'll disclose any setup, usage, or third-party requirements before you enroll.
Yes. Book a free demo and we'll walk you through a live demonstration using sample data, then recommend a configuration for your business.
Ready to put Custom Objects to work?
Book a free demo and we'll show you this feature — and the connected system around it — using sample data.